Company Description
LIVE online learning platform that brings together students and teachers to achieve best results.
Company Size
1000+
Industry
Ed - Tech
Vedantu is one of India's most prominent online learning platforms, committed to making high-quality personalized education accessible. They connect with millions of students through live, interactive classes for both school curriculum and competitive exams.
Vedantu's call center is the heart of its growth engine, handling thousands of calls daily. However, they faced significant challenges that were capping their potential:
Inefficient Lead Prioritization: With a massive volume of outbound calls, agents spent valuable time on low-intent or unqualified leads, leading to burnout and missed opportunities.
Generic Lead Scoring: Traditional lead scoring models were static and missed the rich, dynamic context hidden within the conversations themselves.
Leaky Sales Funnel: A significant drop-off occurred between the initial call and a booked demo, and again between the demo and the final sale. The "why" behind this drop-off was unclear.
Vedantu needed a way to automatically identify the hottest leads and empower their team to focus only on conversations that would convert.
Prodloop deployed its cutting-edge AI platform to do what was previously impossible: understand the complete journey of every prospect. This wasn't just transcription; it was about building a deep, evolving understanding of each lead's unique story.
A 360-Degree View of Every Prospect - Prodloop's proprietary technology moved beyond single-call analysis. Our platform ingested and analyzed 100% of Vedantu's sales conversations, stitching together every interaction—initial calls, follow-ups, and callbacks—to build a single, dynamic profile for every prospect.
This comprehensive view allowed our AI to extract and weigh dozens of critical signals that define a high-quality lead, including:
Buying Intent & Urgency: Identifying explicit interest in competitive exams (like NEET/JEE), specific course queries, and the prospect's timeline for making a decision.
Customer Persona & Role: Automatically determining if the agent was speaking with the financial decision-maker, an influencer (like a student), or a gatekeeper.
Deal Blockers & Competitive Landscape: Flagging objections related to cost, timing, and product fit, as well as detecting any mention of competitor evaluations.
Key Conversational Milestones: Tracking critical moments like pricing discussions, talk-to-listen ratios, and explicit requests for demos or more information.
Instead of a static lead list, Vedantu's calling system was automatically populated with dynamically scored and segmented cohorts. This meant agents knew not only who to call next, but why they were a priority, armed with the full context of their previous conversations. The system automatically routed the highest-potential leads to the top of the queue, ensuring no hot lead ever went cold.
By integrating Prodloop, Vedantu turned its call center from a cost center into a highly efficient profit center.
Supercharged Revenue and Funnel Conversion: With agents now focusing exclusively on the highest-scored leads, conversion rates soared. The call-to-demo rate jumped by 100%, and the subsequent demo-to-sale rate increased by 25%, directly contributing to a 12% incremental revenue growth.
Maximized Agent Productivity: By eliminating the guesswork, agent productivity shot up by 35%. Agents spent less time on dead-end calls and more time engaging in meaningful conversations with qualified, decision-making parents, dramatically improving morale and performance.
Unlocked insights: Vedantu's leadership gained a crystal-clear, data-backed understanding of their customers' needs. They could now refine sales scripts, optimize pricing discussions, and conduct targeted agent training based on proven, winning behaviors identified by Prodloop's AI.
Increase in Sales Efficiency
Increase in Agent Productivity
“Before Prodloop,we had thousands of hours of call recordings, but it had lots of noise. Prodloop's AI turned that noise into our most valuable asset. The platform's ability to pinpoint a high-intent parent and score that lead instantly is nothing short of game-changing.
Our funnel conversions have never been better, and the impact on our bottom line is undeniable. Prodloop didn't just give us data; they gave us the clarity to act and win.”
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